Project Details
At university we had a project with the city of Valkeakoski. In order to increase tourism our suggestion was to create a new winter event or winter week that would include several activities throughout the week. One of these events could be a WinterWarrior sports competition. The competition would have three levels, one for kids and two for adults based on participant's athletic level. The competition is intended to be fun and enjoyable rather than very competitive.
The logo uses two shades of blue and white which reflect winter. The logo mark has some inspiration from MeadWestVaco. The final t-shirt suggestion included a badge on the right sleeve but is omitted in the above image since the badge was designed by another person.
Logo design by Micah Ishikawa
T-shirt base photo, licensed stock image
T-shirt base photo, licensed stock image